or is there some deeper change to be made in the party? martha: if republicans and conservatives are scratching their heads over what went wrong, at one place where they seem to be extremely focused on this group was the democratic convention, byron. we watched speaker after speaker focus on women's rights, reproductive rights, all of that. i think a lot of people at the time thought, why are they spending so much time talking about something that really doesn't feel front and center when you talk about the economy and jobs and all the things that seem to be the headlines? they had a very good grasp of a group they needed to focus on and win over and they did. >> that was no accident at all. they had done a lot of research on that. you're right. republicans say, seems like jobs and economy are the biggest issue but the obama campaign and democrats. >> very well among those target voters, especially unmarried women, the social issues actually were quite important and they really, engaged in a lot of scare techniques. they suggested republic